K&P

The Mobile Revolution: Keeping Up With Creative Content

Technology has and continues to reinvent how consumers interact with brands every day. A whopping 97 percent of the population owns a cellphone. Within that statistic, 85 percent of those phones are smartphones creating a constant portal to the digital world. It is safe to say that the mobile revolution is in full swing. Or perhaps we should say “full swipe.”

For this reason alone, it’s enough to make the “digital shelf” a non-negotiable item on any marketing team's focus list. Brand success in the fast-paced, digital world is heavily dependent on smartly designed strategies that leverage the power of the digital shelf. Crafting compelling content and creating an impactful online presence can make all the difference in securing customers before they even walk into the stores to make a purchase.

Doubling Up On Content While Maintaining Quality

With more screen time comes more opportunities for brand exposure, thus increasing the need for even more content creation. Generating enough content to keep up with the insatiable demand in the digital space is like trying to keep food in the fridge and money in the bank with a house full of teenagers--challenging to say the least. However, it is not impossible with the right approach. 

Crafting eye-catching, quality content in a larger quantity does not have to deplete your marketing budget. Through an efficiently designed production process, it is possible not only to keep up with the content demand but also to ensure that the quality is where it needs to be to leave an impact on an audience. With disposable content being such a critical piece of the marketing puzzle today, it pays to invest in finding the right partner that understands how valuable creativity, quality, and efficiency go hand-in-hand.

From FOMO To FOBLB

Most folks these days are likely familiar with FOMO, aka the fear of missing out. With brand teams and their reactionary behaviors, we have a new five-letter word to add to the acronym bucket: FOBLB, aka the fear of being left behind. It follows an accelerated pattern of decisions motivated by the fear of being outrun in the market. This mindset can send brands on a wild goose chase if they don’t have a clear direction. This is why a content strategy is crucial to serve as a guiding light and keep branded content aligned with its continued business goals. 

Consistent disposable content is critical to getting your audience talking and creating increased engagement opportunities with high impact. But even with a solid content strategy to serve as a blueprint, brands are up against the daunting demand for double the content, faster turnaround times, all with a likely fixed marketing budget. So, how are these companies staying afloat?


Internal creative test

An Agile Partner

No matter the company size, finding a balance between internal teams and external partners is vital in keeping up with content. This balance is an art in itself due to the fact that one size does not fit all.

At Kalman & Pabst, we position ourselves as a dynamic partner that lives somewhere in between an internal brand team and a global creative agency. There are multiple ways to approach content creation. With an experienced team of producers, photographers, and creative artists, we’re confident of finding a solution fit for any brand without sacrificing quality or creativity.

Still curious? Learn more on how Kalman & Pabst can serve as an agile partner for your brand.