How Lifestyle VFX Can Make You Breakthrough
The Client GE Appliances
The Challenge The problem was apparent; The established times & requirements for a significant appliance product launch were not on track due to the lack of physical product.
The product launch requirements were crystal clear; Each product had a 12-week timeframe needing visual assets of 52 stills & two 30sec feature & benefit videos. The videos required models to interact with and manipulate a product that wasn’t physically available. In addition, the videos needed to portray food being placed in, then cooking inside an oven.
A critical member of the GE team saw this problem as an opening to meet the challenge set out by his company to become breakthrough. He was open to challenging the status quo and exploring solutions and knew it was possible to take control. Aided by some good luck, he made a timely connection with KP.
The Solution Our team's goal is to make our clients' work lives trouble-free and to do whatever we can to help them be successful. The mindset that KP brings to the table focuses on understanding the challenges brand teams face. After a discovery session, it was clear that KP could help this GE team become breakthrough.
The capability that powered this solution is essentially a bit of movie magic or visual effects, aka VFX, which allowed us to showcase people interacting with products. Equally as critical was the necessity for GE and KP to work together as a team. After establishing requirements & agreeing on a path forward, GE & KP worked closely from concept to delivery. Combining our creative team and technical expertise, KP's production management team took control and managed the complexity behind the scenes and facilitated weekly status update calls creating clarity as they drove to each milestone.
The Impact This GE team took control, became breakthrough, and launched lifestyle video assets into the market showcasing the brand's product being used in real-time--all before the product physically existed. They solved an issue that once induced stress and negatively impacted the people on their entire team. With this systemized solution now established, the GE team has a powerful tool moving forward to help avoid the negative financial impacts of product delays.
In addition to developing a solution that successfully met the brand's needs, this team looks exemplary inside their company to their peers. They, themselves, are seen as undeniably successful. This aspect of their job is now a little easier. They have greater control of this part of a product launch because they now have a solution in the palms of their hands that meets their challenge and requirements.
How Can This Approach Help You? Frustrated? Always behind & can’t get ahead? Need to take your brand's product imagery to the next level? We know that brand & product imagery is only one of many responsibilities you have, yet it can be a huge stress point. Our job is to understand this very aspect of yours. By utilizing cutting-edge tech & CGI, our lifestyle integration solutions give you access to tap into infinite, scalable possibilities to achieve your vision. Whether sourcing talent for your brand's photoshoot, integrating lifestyle into pre-existing CGI room scenes, or incorporating lifestyle via a virtual production approach, such as this project, our team has a solution to help you get what you need.
Connect with us if you’re curious to learn more about how we can deliver inspired lifestyle integration solutions focused on making your life less stressful while helping your brand break away from those challenges holding you back from generating revenue. Kalman & Pabst – A champion for brand teams, good for your brand.